Independent art director and designer for brand and web
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ReWeaving Wealth

Visual identity and packaging design for ReWeaving Wealth — a tool for exploring ways to activate resources and mobilize change.

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Through a series of thought-provoking activities, this program helps create an action plan to activate resources and make a difference in the world.

With clarity at its core, the visual identity provides cohesion across all materials. The colour system codes each step of the program, and energizes the look and feel.

The package consists of five decks of cards, corresponding worksheets, and a guidebook, housed in a linen-wrapped case. Carefully considered materials and production methods prioritized sustainability and achieved a luxurious, tactile experience.

 

Role
Art direction
Visual Identity
Logo
Packaging
Guidebook
Card Decks
Worksheets

Client
ReWeaving Wealth

Agency
Burnkit

Photos courtesy of ReWeaving Wealth

 
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Inspired by woven threads, the logo suggests the form of a card, abstracted with interwoven elements. The structured typography of the wordmark provides a balance to the organic nature of the logo, and sets the tone for the typographic system throughout the program. 

 
 
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